Andy Bass PhD
Start With What Works
A Faster Route to Grow Your Business
Andy Bass PhD helps leaders and their teams to create faster growth using resources they already have to hand. By tapping into existing underappreciated potential, clients are able to grow their businesses more quickly, typically with no or low capital investment.
He is currently writing a new book on the topic for Pearson.
Andy has worked across a wide range of industries and sectors including professional services, technology, media, health, financial services, packaging, automotive and education. Some of the organizations he has worked with prefer to remain confidential. Those who do not have included Aon Risk Solutions, KPMG, DLA Piper, L’Oreal, Trimas Corporation, AAH Pharmaceuticals, the NHS, and International Automotive Components Group. While based in the UK, Andy travels extensively and has worked on projects in the US, France, Germany, The Netherlands, Finland, Mexico, Russia and China.
Andy has taught Masters and Executive programmes at Warwick, Aston and Strathclyde Business Schools, and is a visiting faculty member at the Aston Centre for Executive Development. He has also served on the ‘Big Thinkers’ panel of experts for #oglivychange, the innovative behavioural change practice of Ogilvy & Mather.
In addition to presentations and workshops for a range of business and public sector organizations on strategic decision-making, leading change, creating buy-in and conflict resolution, Andrew has spoken at both the Cheltenham and Edinburgh Festivals of Science on aspects of communication and perception. Andrew has a PhD in Software Engineering from Aston University, and a BSc in Computer Science and Ergonomics (the application of human sciences, especially psychology, to design), also from Aston.
Andy’s work has been published on Forbes.com and in Career Development International, Legal Week, and Managing Partner magazine as well as in leading journals on systems thinking and organizational change. He is author of the book The Performance Papers: Incisive Briefings for Busy Leaders, published by Bookshaker.
Outside of work, Andrew has dabbled in the dangerous world of stand-up comedy (with decidedly mixed results!), and plays lead guitar in a tribute band dedicated to the music of Canadian progressive rock band Rush.
Start With What Works: A Faster Route To Grow Your Business published by Pearson – April 2021
Website: www.bassclusker.com
Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time.
It’s often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential.
Covering ten lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation.
You’ll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action.
