David Kean
Catalyst
Using Personal Chemistry to Turn Contacts Into Contracts
David Kean is a communication and business development expert and was a co-founder of The Caffeine Partnership. Caffeine won the inaugural ‘Best growth agency’ award in the UK Art of New Business Awards. He is an acknowledged authority on the art of pitching, and was described by British Airways’ Business Life magazine as ‘the best pitch coach around’. David lectures on business development, prospecting and networking at conferences all over the world, teaches the art of persuasion in written communication through his consultancy Forthwrite and is an executive coach to many business leaders. He is the author of the seminal work on pitching, Pitching to Win, and co-author of the bestselling book How to Win Friends and Influence Profits.
Website: www.forthwrite.co.uk
Catalyst – Using Personal Chemistry to Turn Contacts into Contracts published by Piatkus, Little, Brown – July 2021
Catalyst will transform your approach to networking, making it fun and infinitely more effective.
A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.
Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients – and even into friends. They have built successful businesses together using the proven techniques in this book, and they have helped hundreds of companies around the world win billions in new business by applying the same methods.
Catalyst is full of illustrative anecdotes, hard-won wisdom and a step-by-step methodology. Whatever industry you work in, if you need more clients to buy your services and you’re not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. You might even make some friends along the way.
For many people, networking, prospecting and selling are scary. If the word ‘networking’ makes you recoil, if the word ‘prospecting’ conjures up terrifying spectres of endless cold calls, and if you run for the hills at the mention of ‘sales’, this book will be balm for you. Because, whilst it doesn’t make it effortless, it does make it easy.
‘Catalyst is a manual for winning business in today’s economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration’ – Annette King, CEO Publicis Groupe UK
