Thimon de Jong
Future Human Behavior
Understanding What People Are Going to Do Next
himon de Jong is the founder of WHETSTON / strategic foresight, a think tank specialised in future human behaviour & societal change and the implications for leadership & business strategy. He is a sought-after global (virtual) keynote presenter and leadership trainer. His clients include Morgan Stanley, Vodafone, IKEA and Nike.
Thimon also lectures at the social psychology department of Utrecht University where he teaches master students how academic research can be practically applied to improve business strategy. He has a master’s degree in Cultural Studies with a minor in International Business Studies. He is a former insights & strategy director at TrendsActive, researcher at FreedomLab Future Studies and editor-in-chief of RELOAD Magazine.
Published by Routledge 23 November 2022
Websites:
www.whetston.com
www.thimondejong.com
The world continues to develop at an astonishing speed – socially and technologically. Human behavior is continually influenced by this ever-changing environment. Is it possible to predict what those new behaviors will be? And what are their implications for our future societies?
Thimon de Jong’s Future Human Behavior is a unique and accessible examination of our thrilling, challenging and unpredictable world and how we respond, react and shape it. Using insightful and original examples aligned with pertinent analysis, the author takes the reader on a compelling journey through future behavioral dynamics. He engages with a wide variety of topics, from digitalisation to trust, from ethics to mental health.
Future Human Behavior is your inspirational guide to a number of possible futures, and the book you need to be ready for them all.
